Kanu Gupta

In their own words.

Kanu Gupta runs strategy for some of the fastest-growing companies in Asia. His weeks are a mosaic of board decks, client workshops, and late-night thinking. For years, he relied on apps, sticky notes, and the hope that he would remember the spark that arrived halfway through a Tuesday meeting.

“I stopped losing the idea I had on Tuesday by Friday.”

Kanu Gupta — Founding Partner

The Purpose Planner changed that by giving him one place where ideas live. The numbered notebook means every note has an address. The weekly pages mean those addresses get reviewed before they disappear. 'I don't trust my memory anymore,' he says. 'I trust the system.'

Now, on Sunday evenings, Kanu opens the past week and scans the margins. The ideas that matter migrate forward. The rest are archived with a page number. 'It's not about capturing everything,' he says. 'It's about not losing the one thing that matters.'