Maya Okafor leads brand strategy for a consultancy in Lagos. Her days are split between client calls, creative reviews, and the quiet thinking required to connect them. The problem was never a lack of ideas — it was keeping track of them.
Turning Monday chaos into a working system.
Strategy Director, Lagos
“The strategist who stopped losing ideas.”
IN THE PAGES
How the planner actually looks in use.
Sunday planning, one page at a time.
The weekly spread — priorities before hours.
Thinking on paper, in the margins.
Numbered notes, indexed and findable.
Finding the thread again, months later.
Roles and goals in a single spread.
Their system
Three habits that hold it together.
01
Sunday reset
Ten minutes to close the week, name what mattered, and carry the rest forward.
02
Notes with an address
Every idea lands on a numbered page and gets logged in the index.
03
Three that count
The week starts with three outcomes that define what done looks like.
Start your own
Your week, led on purpose.
Every story starts the same way — one page, one week, one decision about what matters. Find the planner that fits how you think.
